Slovenia is a very small country, counting a population of just over 2 million people. Situated in the heart of Europe, it spans over a very diverse landscape, ranging from the Alps and the Panonian flatlands at north all the way to the Karst region and the coasts of the Adriatic Sea at south. These regions are tightly packed into 20.000 km2, making it one of the smallest and most naturally diverse countries in the world.
Tourism has always been popular activity and it is surely a market to expand on, though it is rapidly growing in areas of historical and natural significance, mostly comprising of generic hotels, casinos and amusement parks. While so far only some of these investments have really managed to relate to Slovenia's rich natural potential, many of them have fundamentally failed in setting its focus on providing the visitors with a fully integrated experience of its diverse surroundings. In due course, these projects have brought about extensive diminishments of natural resources and have led to counter-sustainable tourist development strategies on an already small and fragile territory.
Too little attention has been given to the idea of extreme local experience tourism, a relatively new and emerging platform where visitors are housed in 'extreme architectures', placed meticulously with minimal intervention into specific surroundings, aiming at magnifying the user experience for individual travellers or even provoke them to participate.
Nanotourism should function on the principals of 'SMALL, LIGHT and GREEN' ideologies. Such a concept has been emphasized in a recently finished project by Matevž Lenarčič , a Slovenian pilot and scientist who flew around the world with an ultra-light airplane designed by Pipistrel, a small Slovenian aircraft manufacturing company. The project instilled these values under the name of Slovenia’s national brand I Feel Slovenia, by undertaking high quality research in the most fuel-efficient aircraft in the world, the Pipistrel Virus SW. A local phenomenon of obsessive individualism has lead to the emergence of small and extreme creative industries, operating in cutting edge technology and design.
These were collected and presented in the exhibition Silen Revolutions in 2013. The collection includes exceptional products from Pipistrel, including ultra light NASA award winning aircrafts, Seaway with its advanced carbon sailing yachts, Kuzma with its high-end audio devices and Akrapovič, the producer of extreme exhaust systems, favoured by many leading practitioners in today`s motorsport business.
Obsessive individualism in Slovenia also spans beyond the creative industry, with numerous sports individuals such as world ski-champion Tina Maze and ski-jumper Peter Prevc excelling in their respective fields, embedding their mark of excellence and simultaneously putting Slovenia on the world map.
In recent years, an ever increasing amount of individuals from Slovenia has set their ideas to the test on the worldwide crowdfunding community - Kickstarter. The response to the majority of these products has been exceptional, having spurred a phenomena that is now encompassing a world wide web of investors that are now supporting local production and development in Slovenia. Many of these projects have well surpassed their intially set goals in record time, some of which include Chipolo the bluetooth Item finder, Musguard a removable, rolable bicycle fender, LLstol the versatile chair, Lumu that brings Light Meter to the 21st Century, ONDU the pinhole cameras, Red Pitaya the open instruments for everyone.